Tati Westbrook

About

Tatiana Aleksandra Westbrook (born Tania Aleksandra Krievins; February 14, 1982), best known under her vlogger name Tati, is an American YouTuber and makeup artist.

Westbrook, a former image consultant turned makeup artist, created her YouTube channel GlamLifeGuru, later renamed Tati, on November 7, 2010. When she started, she knew little about cameras and editing. “At first, when I sat down to edit, it would be a twelve-hour process,” she recalled in 2015, “Beauty tutorials still take a long time, but I’ve been able to get this down to three hours.”
According to Newsweek, she is “widely considered to be a progenitor of YouTube’s beauty scene” and “the mother of the YouTube beauty community.” She reached the one-million subscriber milestone in early 2016. Westbrook primarily focuses on makeup and beauty reviews, tips, and tutorials.

On April 22, 2019, Westbrook posted an Instagram story in which she discussed feeling betrayed by the beauty community. A few hours prior to her post, fellow beauty YouTuber James Charles posted an advertisement for SugarBearHair, a competitor to Westbrook’s company Halo Beauty. On May 10, 2019…