About
Zhou Xiaohui (simplified Chinese: 周晓慧; traditional Chinese: 周曉慧), known professionally as Ms Yeah (Chinese: 小野), is a Chinese YouTuber. In each video, a dish, usually Chinese, is prepared using tools found in a typical office workspace. Her videos are characterized by lack of narration, voiceover, or conversation, which helped to popularize the channel abroad.
Zhou was born in Chengdu. Growing up, she learned cooking from her father, who managed a hotel.
She holds a degree in choreography from Sichuan Normal University and a major in video directing. Her first job was an internship at Chengdu Radio & Television as a video director, followed by a job as a wedding planner until working for her current employer.
In 2016, Zhou landed a job at a video production company, where she was tasked to make short videos to promote braised vegetables. After seeing a video of someone using a curling iron to cook fatty beef slices, she and a co-worker filmed themselves using a clothes iron to cook beef, which went viral on Weibo.
She was eventually promoted to vice-president and team lead at her company.
Unusually for a Chinese celebrity, the channel is more popular…
Born On This Day
Bio and photo via Wikipedia, used under Creative Commons licensing.