About
Jacquelyn Lonje Olayiwola Oyeshola Bolayemi Aina (born August 4, 1987) is an American beauty YouTuber. She was born to an African-American mother and a Nigerian father of Yoruba descent. She is a YouTuber and social influencer known for advocating for the visibility of people of color in the cosmetic industry. She has partnered with Anastasia Beverly Hills, e.l.f. Cosmetics, Too Faced, Sephora and Sigma Beauty.
After two years of college, Aina joined the United States Army Reserve. Aina launched her YouTube channel one year after joining the military. Her YouTube videos were a way of expressing herself and coping with her unhappy marriage at the time. She later divorced. While she was stationed in Hawaii, she was hired by MAC Cosmetics. According to Entrepreneur, Aina was repeatedly told at makeup counters in cosmetic stores that “the trends she wanted to try wouldn’t work for her complexion.” Subsequently, she started creating videos “about the products and looks she loved that could work for anyone.”
Aina argues that people of color are poorly represented and often ignored in the beauty industry, and has criticized makeup shade ranges for not being…
Awards & Recognition
Born On This Day
Bio and photo via Wikipedia, used under Creative Commons licensing.