Issei (internet personality)

About

Issei Toita (Japanese: 問田一誠, Hepburn: Toita Issei; born August 6, 1999), professionally known as Issei (Japanese: いっせい; stylized in all caps), is a Japanese YouTuber and TikToker. As of March 2026, he had amassed over 12.6 million followers on TikTok and 75 million subscribers on YouTube, making him the most subscribed Japanese YouTube channel. He was listed in Forbes Japan’s 30 Under 30 in 2025.

Issei Toita was born on August 6, 1999, in Tokyo. In elementary school he was an active member of a cheering squad. From middle school to high school he played baseball, but quit when he developed a serious spinal disease.

Toita started his YouTube channel in 2014. He later stated he originally began using social media in an attempt to start a career in acting. Up until 2019, he was in a talent agency. In 2019, he launched his TikTok account. Toita has stated that “non-verbal” videos allowed him to gain traction internationally although he originally intended his videos to be watched in Japan. He started uploading short form videos on his YouTube channel in 2021. He reached 10 million followers on TikTok in 2022. According to RealSound, seven out of the ten most…