Cole Bennett

About

Cole Michael Bennett (born May 14, 1996) is an American music video director and record executive. He is the founder of Lyrical Lemonade. He has worked with artists including Nettspend, Eminem, Justin Bieber, Juice Wrld, Kanye West, Drake, Tyler, the Creator, Clipse, Sienna Spiro, Jack Black, J. Cole and many others. In 2024, he released the album All Is Yellow, through Lyrical Lemonade and Def Jam Recordings.

Cole Michael Bennett was born on May 14, 1996, in Plano, Illinois. His father died when Bennett was two years old, resulting in him being raised by his mother and two older sisters. He went to Plano High School and DePaul University before dropping out to focus on his career in videography and hip-hop, which he had been interested in since childhood.

Bennett originally founded Lyrical Lemonade as an internet blog when he was a high school student in Plano, Illinois. His mother helped him come up with the blog’s name and had given him a video camera. He began directing music videos for local Chicago rappers, such as Vic Mensa, Taylor Bennett, King Louie, and Ridgio, all of which he uploaded onto the Lyrical Lemonade channel…