Keiko Fujimori

About

Keiko Sofía Fujimori Higuchi (born 25 May 1975) is a Peruvian politician who serves as the president of Peru since 2026. The eldest daughter of former president Alberto Fujimori, she is the leading figure of Fujimorism, the conservative political movement associated with her father, and has led its party, Popular Force, since 2009. Fujimori served as First Lady of Peru from 1994 to 2000 and as a member of Congress for Lima from 2006 to 2011.
Born in Lima to Alberto Fujimori and Susana Higuchi, she became First Lady at the age of 19 in 1994, after her father removed her mother from the role during the couple’s separation; she held the position until the collapse of his government in 2000. She studied business administration in the United States at Stony Brook and Boston universities and later at Columbia. Fujimori entered electoral politics in 2006, winning a congressional seat with a record number of votes, and in 2010 she took over the Force 2011 party, later renamed Popular Force.
Fujimori ran for the presidency but lost her first three successive presidential bids in narrow and polarizing runoffs to Ollanta Humala in 2011, Pedro Pablo Kuczynski in 2016, and Pedro Castillo in 2021…